Disputes between Texas Rangers and Mexicans - 624 Words

In the late 1800 there were many problems going on, on the border of Mexico and Texas between the Texas rangers and the Mexicans. The disputes between the Texas Rangers and Mexicans caused many people to die for no reason. The Texas rangers patrolled the border to stop from anybody going pass the border or anything that looked suspicious for them. The reason there were so many for why there were problems on the border but, the main reason was that no one wanted to stop the Texas rangers because everyone was scared of them. During the time of all the problems on the border many Mexicans were dying because of the Texas rangers because they killed on sight if you looked suspicious of any kind of criminal activity. The Texas rangers would do anything they wanted they would steel, and kill because no one could stop them because they were the high power. The Mexicans were treated horrible during that time they would kill them for no reason, treat them horrible, and when they would kill them they would hang them or any other crude way. The Texas rangers had a lot of hatred towards the tejanos so they went by the shoot first rule. The tejano kids had to go to separate schools because there was segregated schools. Whites had there on schools and tejanos went to a different school. (p80 Carnes). A very big person during this time was pancho villa a guerrilla leader that would attack Americans to create havoc for the Mexican president. Many Mexican ranchersShow MoreRelatedThe Treaty Of The Guadalupe Hidalgo Treaty1009 Words   |  5 Pagestreaty (1848) led to an enormous increase of land for United States. Previous disputes that included the desire to annex Texas into Mexico was ultimately resolved through the passing of the Guadalupe Hidalgo Treaty of 1848. Remuneration was requested from the republic of Mexico which was granted by the U.S. This movement allowed and officially surrendered the land bounded by California and the Rio Grande river. Although Texas had been annexed in 1845 to be part of the Union as the 28th state, this ledRead MoreThe Domination Of Merchants And Land Lawyers Essay1496 Words   |  6 PagesLawyers David Montejano approaches the incorporation of Texas from the â€Å"least romantic and colorful† perspective of â€Å"the merchants and land lawyers†, noting that these â€Å"capital-based and export-oriented†¦ frontier folk† were the region’s principal architects (15). From strategic incorporation of Anglos into Mexican landed elite to the political exclusion of Texas Mexicans, and from the development of commercial agriculture to driving Mexicans from their land through coercion and fraud, both Anglo merchantsRead MoreThe Determination Of The Rio Grande1377 Words   |  6 PagesThe Determination of the Rio Grande being the Texas official border was influenced by many policies and beliefs. Although one large piece was influenced by the Manifest Destiny. Manifest Destiny was a belief that God wanted America to expand all the way to the west coast of the American Continent. The Americans wanted the Rio Grande to be the Texas border because of this b elief. However, Mexico objected and claimed that the Nueces River was the Texas border. The United States did not want the NuecesRead MoreEssay on The Mexican-American War1466 Words   |  6 PagesThe Mexican-American war determined the destiny of the United States of America, it determined whether or not it would become a world power and it established the size of the United States of America. Perhaps the war was inevitable due to the idea of Manifest Destiny - Americans thought they had the divine right to extend their territory. The Mexican-American War started mainly because of the annexation of the Republic of Texas (established in 1836 after breaking away from Mexico). The United StatesRead MoreAmerica s Responsibility For Global Tensions With The United Soviet Socialist Republics6122 Words   |  25 Pagesattempt to observe American responsibility for the Cold War using war information, data, and patterns.  The first major period of American foreign policy began in 1756, with the outbreak of the French and Indian war, and ends with the start of the Mexican-American war in 1846. This period has been chosen because it constitutes the formation of the American nation and identity. Many military actions and wars helped shape American identity prior to independence. However, the French and Indian War wasRead MoreThe Mexican American War Of Mexico2607 Words   |  11 Pages The Mexican-American War was the war between the United States and Mexico that took place in 1846 through 1848 over disputes of land. By the time that the United States invaded Mexico, Mexico had very few resources left to defend its nation, causing the United States to win the war and making it possible for it to claim half of New Mexico’s national territory. However, prior to the Mexican-America War, tired and exhausted Mexico was fighting a few battles of its own. The City of Mexico was livingRead MoreAmerica s Responsibility For Global Tensions With The United Soviet Socialist Republics6472 Words   |  26 Pagesresponsibility for the Cold War using war information, data, and patterns.  American Cold War Responsibility The first major period of American foreign policy began in 1756, with the outbreak of the French and Indian war, and ends with the start of the Mexican-American war in 1846. This period has been chosen because it constitutes the formation of the American nation and identity. Many military actions and wars helped shape American identity prior to independence. However, the French and Indian War wasRead MoreMexican American War Essay4448 Words   |  18 PagesIntroduction/Background The Mexican American War began on April 25, 1846. The war lasted two years losing many men on both sides. The Mexican war was the third major fought by the United States. In 1810, Miguel Hidalgo y Costilla triggers the beginning of Mexico’s fight for independence from Spain. Mexico gained its independence in 1821 after a long and bloody revolution against Spain. For Mexico, the war between them and the United States was a fight to keep their institutions and national integrityRead MoreTreaty of Guadalupe Hidalgo5187 Words   |  21 PagesRights. The story for Mexican-Americans is no different. The annexations of Texas in 1845 and the Mexican Cession in 1848 make evident the bulldozing efforts of the dominant Anglo culture to fulfill its â€Å"Manifest Destiny,† in spite its own declarations that â€Å"all men are created equal† and that the United States is a nation that believes in the personal freedoms of life, speech, property and religion. Confronted by the reality of Manifest Destiny and annexation, the new Mexican-Americans resistedRead MorePre-Columbian Period9302 Words   |  38 Pagesreach the Appalachian Mountains, the Mississippi River, the Grand Canyon[13] and the Great Plains. In 1540, De Soto undertook an extensive exploration of the present US and, in the same year, Francisco Và ¡zquez de Coronado led 2,000 Spaniards and Mexican Indians across the modern Arizona-Mexico border and traveled as far as central Kansas.[14] Other Spanish explorers include Lucas Và ¡squez de Ayllà ³n, Pà ¡nfilo de Narvà ¡ez, Sebastià ¡n Vizcaà ­no, Juan Rodrà ­guez Cabrillo, Gaspar de Portolà  , Pedro Menà ©ndez

Brain death determination Free Essays

Brain Death Determination When the brain has a lack of oxygen, even for a few minutes, it could lead to loss of brain functions such as a gradual loss level of consciousness or a complete loss of consciousness causing the person to slip into a coma. In the most profound cases, irreversible brain damage and death occurs. Oxygen deficiency can by caused by many things, such as; a brain injury, fall from height, traffic accidents, heart failure, stroke or some neurological disease. We will write a custom essay sample on Brain death determination or any similar topic only for you Order Now That may cause irreversible loss of the brain cells performance. The medical term for insufficient oxygenation to the brain is referral Anglia. Historically, before recent technology the scientists defined death only when the heartbeat and breathing stopped. Afterward, the idea of brain death was announced in 1959 by French neurologists’ Moldable and Gluon. They determined this state as â€Å"beyond coma† (D*mice et al. , 2004). Then after around ten years, within the medical community the development of many types of equipment became available which aided in increasing the longevity of individuals with serious injuries to the brain. Some examples of these devices are ventilators to maintain respiration and heart monitors. These innovations in medicine made the concept of brain death clearer by closely showing the relationship between the respirations or heartbeat and brain. These innovations in the medical field guided the Harvard Medical School Committee to clarify that idea in 1968 (Sass, 2014). After that, it was medically defined as permanent loss of all brain functions, including cerebrum and brain stem due to total death of brain neurons that is caused by decrease of blood flow and oxygenation into the brain (ibid). This essay will discuss the main brain regions that have immediate cause of brain death and their functions, including the required tests of these regions, both clinical and confirmatory, for instance, the Electroencephalogram. The brain carries two major parts, cerebrum and brain stem. When they have any cause of damaged that might be a final result in brain death. Each one has primary roles in a person’s life, because they are responsible for the main operations in human survival, especially the regulation of cardiac and respiratory functions. The cerebrum is the largest part of the brain and divided into two hemispheres (Fall Bergman, 1998). There are main functions for he brain cerebrum without them no human can live. It is important to be concerned with functional specialization of different regions of the cerebrum to guide the treatment of the physician and assists them in making the right diagnosis. The cerebrum has a large primary sensory area, which is responsible for general sensation, for example, smell, vision, and hearing. The motor area is responsible for controlling the skeletal muscles, and the association area of the cortex has operations similar to the sensory areas but more complicated such as behavior, communication and intellect (ibid). Secondly, the brain stem is located in the posterior division of the brain and connected to the spinal cord. Beside that it includes three significant parts; medulla obbligato, pens and mandarin. Each one controls principal performance and it is the pathway of sending and receiving sensory information signals from the body to the brain. It has other important functions that have a major affect on a person such as regulation of the respiratory system, consciousness, alertness and awareness (Kiering Barr, 2009). In general, both cerebrum and brain stem damage may end a arson’s life because they contain all the regulation centers for all of the most critical functions that are needed to sustain life. There are many criteria to diagnose brain death. Each country has their organization, but there are general rules and guidelines in determining brain death for patients worldwide. There are important tools to consider when deciding whether the patient is dead or not, before the process of diagnosis of death by the criteria. The first tool is a person who is approaching the protocol of brain death qualified? For example, an ICC physician, an anesthesiologist, an internist, a neurosurgeon or a neuron physician are allowed and qualified to perform the tests because they have studied and trained to diagnose brain death, but a dermatologist or an ophthalmologist they have not done training on that. Although, they need to know the state of the patient and must be in a coma with ventilator support and the cause of their comatose condition must be rolled out, for instance, Head trauma, Cardiovascular hemorrhage, cerebral Anglia or primary brain tumor. Next, the cause of brain damage must be clarified six hours before tarring brain functions evaluation. Finally, the patient should not be hypothermia and body temperature has to be above 34 C or 32 C in some countries protocol and the person should not be under sedatives, muscle relaxant, anticonvulsant†¦ Etc Drugs for at least the previous five days. When these tools completed correctly the physician can start the diagnosis in following exam steps. The first clinical examination is to confirm that the patient is in a coma and to make sure a patient is not having any seizure activity in the brain. Furthermore, the physician needs to test he absence of motor response by painful stimulation for both hands and feet. It is required to do these evaluation exams on the standard method before starting the brain stem reflexes test because each exam depends on the previous one to give correct final result. Once the physician has done from the previous evaluation he will start the brain stem reflexes tests, which called the first clinical examination. These are five different exams and begin with papillary response. The light stimulation to test the pupil response by bright beam of light on both eyes, for example, a pen alights. Also, corneal reflex is involuntary blinking and has to be tested via a wisp of cotton wool to touch the cornea. Thirdly, cool-cephalic reflex it does perform by moving the head to a different direction and monitor the retina changes during the head movements. Fourthly, vestibule-ocular reflex this another test to activated eye movements by injecting both ears about 50 ml of ice-cold water or saline for adult, but children, less than 20 ml may be used. After all, upper and lower airways stimulation is produce either gagging or coughing. Furthermore, this exam’s purpose or provoke the pharynx and trachea. For instance, using catheter leads down to reach into the pharynx and the trachea (Saudi center of organ transplantation, 2009). Accordingly, all those brain stem tests should result an absent responses to declare brain stem death. After finalization of the first examination, it’s recommended to not start the second clinical test before 6 hours from the time of first exam end for an adult and after 12 hours for children (above 1 year),24 hours for infants (above 60 days-I year) and 48 hours for neonate (7 days-60 days). Therefore to have enough mime to perform the confirmatory tests, such as Electroencephalogram (EGG) which is a machine that has 21 electrodes connected to the skull to cover all the brain regions and measures the electrical activity of the brain (ibid). In fact, the EGG and other confirmatory tests are optional in some countries but it is often helpful for the physician to prove that the brain is permanently damaged by having more than one test that confirms his diagnosis and prognosis. The next clinical exam is apneas; it is done to indicate the failure of involuntary respiration. This exam has a specific rotator to perform it, such as an increase the inspired fraction of oxygen without changing the ventilation rate, disconnect the patient from the ventilator for 10 minutes and supply a continuous flow of humidified air. These procedures are done to detect if there is any attempt for the patient to breathe (ibid). Another test that is sensitive in analyzing the circulation in the brain is transitional Doppler (ETC) this examination detects the velocity of the blood that’s circulating in the blood vessels supplying oxygen-rich blood to the brain. It uses ultrasonic waves that are focused onto a beam that is directed at different depths and angles by an experienced operator. The technologist uses sites on the skull where the bone is relatively thin and relatively close to the major vessels whose blood flow velocities are critical. One major vessel that supplies the brain is the Middle Cerebral Artery (MAC). When the blood flow circulation is compromised to the extent that survivability is not possible the ETC shows reverberating waveforms as the blood ceases to flow in it’s normal direction and instead is ineffectually regurgitating back and forth without flow in espouse to the heart contraction. Later there are systolic spikes that indicate some increased pressure in the vessel with heart contraction but without effective flowing of blood through the vessel. The last signal that is compatible with brain death is a loss of signal entirely indicating no activity in the vessel and no recordable blood flow in the critical vessels of the brain. In conclusion, the concept of brain death has developed with period of the medical field improvements. The absence of a rich uninterrupted supply of oxygen is imperative to supply the brain and maintain unconsciousness and provide for the populations of neurons to continue to function properly. Trauma, disorders and diseases which impair circulation in the cerebral cortex and brain stem bring about a cascading assortment of symptoms that if not reversed results in death. The protocols and guidelines for brain death determination have been established for the safety of the patient to distinguish between patients who have suffered a life-threatening insult, but who may recover and those unfortunate individuals in whom there is no hope for recovery. How to cite Brain death determination, Papers

Boyz N The Hood Essay Example For Students

Boyz N The Hood Essay MOVING BEYOND THE BOUNDARIES: HOW THE USE OF MUSICDEVELOPS JOHN SINGLETONSBOYZ N THE HOODJohn Singletons movie Boyz N The Hood is the story of three young men who are forced to deal with the reality of life in South Central, Los Angeles. Singleton uses this setting to illustrate the obstacles facing these young black men who unavoidably encounter violence all around them. Singleton refrains from portraying his characters as inner-city misfits but instead he characterizes them as average American teenagers who are caught in a situation in which they have no control. Doughboy is an average American teenager but his behavior is not that of an average teenager. It is a result of the influence from the society he has experienced. The music used throughout the movie allows the film to move beyond the boundaries of just telling a story. Through the use of music in the film Singleton is able to accentuate significant situations and display the contrast between characters. The use of music in Boyz N The Hood allows Singleton to thematically advance the film. Singleton magnifies significant situations through the use of music. With each song, the choice of instruments and lyrics creates an emotional response by the viewer which gives the scene a new dimension. The main instrument in the movie is the wailing saxophone. When the saxophone is played it allows for the intensity of the scene to build to its climax. The saxophone is utilized in the scenes in which a person breaks into Furiouss house and when Ricky is shot. The saxophone is always present when violence is going to take place. The other type of instrumental music that is used is a soft, slow sound which creates a feeling of relaxation and tenderness. This type of music is used when Tre is receiving a lesson from one of his parents. The soft music played during these moments illustrates his parents loving nature and the concern they both have about his future. By utilizing this symbolic background music, Singleto n expresses to the audience that the parents feelings are authentic. Many scenes are emphasized through the lyrics of the music. When Tre is in the car with his father the lyrics Things are gonna get easier can be heard in the background. These lyrics convey the message that things will get easier for Tre now that hes living with his father and that his father has the opportunity to teach Tre how to become a man, which is what Tres mother anticipated. Singletons selective use of music enables him to empathize certain situations and add a new dimension to them. The differences between characters is established through the diverse styles of music. The differences between each character is regarding age, lifestyle, and future aspirations. The music connected with Tre and his friends when they are young is soft instrumental music and soul music. Soft instrumental music and soul music displays the innocence of childhood and the potential for a child to be successful in life. Rap music is introduced when Tre and his friends mature seven years. The rap music is a sharp contrast to the music of their childhood. The lyrics of the rap music deal with drugs and violence. This is associated with the harsh reality of living in South Central, Los Angeles. The choice of lifestyle for the characters in Boyz N The Hood divides the characters into two distinct groups: upper and lower class. An example of this class distinction is demonstrated when Furious is on the phone with Tres mother. The music playing in the background for Furious is soul music, which is associated with blue-collar, lower class society. Whereas Tres mother has a piano playing in the background, which displays her place in upper class society. These two distinct styles of music illustrate how music separates the two different classes of people in Boyz N The Hood. The future aspirations of the teenagers in the movie further divides the characters. Tre and Ricky look to the future in search of a way to escape the violence in the hood and a way to create a better life for themselves. At the other end of the spectrum is Doughboy and his friends who live on the street and choose not to look to the future. When Tre and Ricky are writing the S.A.Ts, a soft instrumental is played which affirms the positive choices they have made and the hope for their future. The antithesis to this scene is later when Doughboy and his friends are on the porch drinking while in the background rap music is being played. The lyrics of the rap music describe drugs and violence. This demonstrates the path in life that these characters have chosen. Doughboy and his friends have chosen to neglect the inevitability of the future and instead waste their lives. They have been consumed by the violence and drugs of the society they live in and they dont know how to escape this lifestyle. Singleton is able to present a different perception of each character to the viewer through the diverse styles of music that are used t hroughout the film. In Boyz N The Hood John Singleton uses music to accentuate significant situations and to display the contrast present in each character. By using music in this context, Singleton enables the music itself to work as a vehicle for the film. Through the use of music Singleton is able to clearly develop each character and demonstrate apparent similarities and contrasts between characters. He enables the film to illustrate the problems that young black men face when they are surrounded by a society that doesnt allow for them to live the life of the average teenager but instead confronts them with a life in which violence is everywhere they turn. .ufd790ce9f658fd06ce997cdbee4f5cb7 , .ufd790ce9f658fd06ce997cdbee4f5cb7 .postImageUrl , .ufd790ce9f658fd06ce997cdbee4f5cb7 .centered-text-area { min-height: 80px; position: relative; } .ufd790ce9f658fd06ce997cdbee4f5cb7 , .ufd790ce9f658fd06ce997cdbee4f5cb7:hover , .ufd790ce9f658fd06ce997cdbee4f5cb7:visited , .ufd790ce9f658fd06ce997cdbee4f5cb7:active { border:0!important; } .ufd790ce9f658fd06ce997cdbee4f5cb7 .clearfix:after { content: ""; display: table; clear: both; } .ufd790ce9f658fd06ce997cdbee4f5cb7 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ufd790ce9f658fd06ce997cdbee4f5cb7:active , .ufd790ce9f658fd06ce997cdbee4f5cb7:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ufd790ce9f658fd06ce997cdbee4f5cb7 .centered-text-area { width: 100%; position: relative ; } .ufd790ce9f658fd06ce997cdbee4f5cb7 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ufd790ce9f658fd06ce997cdbee4f5cb7 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ufd790ce9f658fd06ce997cdbee4f5cb7 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ufd790ce9f658fd06ce997cdbee4f5cb7:hover .ctaButton { background-color: #34495E!important; } .ufd790ce9f658fd06ce997cdbee4f5cb7 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ufd790ce9f658fd06ce997cdbee4f5cb7 .ufd790ce9f658fd06ce997cdbee4f5cb7-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ufd790ce9f658fd06ce997cdbee4f5cb7:after { content: ""; display: block; clear: both; } READ: My Favorite Activity Essay We will write a custom essay on Boyz N The Hood specifically for you for only $16.38 $13.9/page Order now

Macbeth/Ultimately Responsible For His Downfall Essays -

Macbeth/Ultimately Responsible For His Downfall William Shakespeare's Macbeth is a tragedy about a war hero named Macbeth, who follows his ambition with evil and who is repaid with evil. Macbeth has influenced many works of literature through its conflicts between good and evil; heroes and villains; loyalty and treachery; and ambition and morality. In the story, Macbeth is ultimately responsible for the actions that lead to his fate. Although the witches' predictions are responsible for influencing Macbeth's thoughts, no one tells Macbeth to kill Duncan. Macbeth is responsible for putting power into the hands of Lady Macbeth and letting her influence him. Finally, Macbeth acknowledges his guilt of wrongdoing and is thereby responsible for his actions. Macbeth's ambitions spur him on to follow an unstated yet clearly understood plan to kill Duncan. Although the witches' predictions initiate Macbeth's desire to become king, no one tells him to kill Duncan. When the second prophecy becomes a reality, Macbeth immediately thinks of murdering Duncan. ?I am of Cawdor: / If good, why do I yield to that suggestion / Whose image doth unfix my hair? (I, iii, 143-145). For the first time in the story, we see a dark side to the brave and courageous Macbeth. Macbeth sees himself kill his ruler. Macbeth is horrified by the idea but his thoughts of going after his destiny still remain. Another example of Macbeth's early thoughts of treachery occurs when Duncan formally names his son Malcom as his successor. ?Stars, hide your fires; / Let not light see my black and deep desires: / The eye wink at the hand! yet let that be, /? (I, iv, 57-59). Macbeth is vexed at the Duncan's choice of successor and wishes to overleap the situation with murder. No one helps Macbeth's thoughts to prepare for the murder of Duncan. It is Macbeth and Macbeth only wh o is responsible for his own ambitions. Macbeth is eager to become king and wishes to reach his goal by any means, even if this means letting himself be influenced by others. Macbeth is responsible for putting power into the hands of Lady Macbeth and letting her influence him. Lady Macbeth tries to persuade Macbeth to kill Duncan but it is Macbeth who listens to her demands. ?This night's great business into my dispatch; / Which shall to all our nights and days to come / Give solely sovereign sway and masterdom? (I, v, 75-77). Macbeth could have told his Lady to stop her plans. Instead, he lets himself be influenced. Macbeth puts power into the hands of Lady Macbeth by letting her arrange Duncan's murder. ?Will it not be received, / When we have mark'd with blood those sleepy two / Of his own chamber, and used their very daggers, / That they have done't (I, vii, 82-85). Macbeth agrees with the plan, determined to win the throne. If Macbeth truly did not want to commit evil, he could have refused his Lady's arrangements. Instead, Macbeth accepts the plans and goes further by asking Lady Macbeth to ?mock the time with fairest show? (I, vii, 91). Although so metimes Macbeth wants the murder of Duncan, other times his thoughts show the contrary. Macbeth recognizes the thoughts of killing Ducan are immoral. Macbeth's is conscious that is thoughts are evil, yet he does nothing to correct the situation. ?My thought, whose murder yet is but fantastical, / Shakes so my single state of man that function / Is smother'd in surmise; and nothing is / But what is not? (I, iii, 149-152). If Macbeth were mentally deranged he would not be responsible for the outcome of his actions. However, Macbeth shows that he has a conscience and that he can differentiate good from evil. In privacy, Macbeth re-thinks his plans to kill Duncan. Macbeth, reveals that he knows what he is about to do is immoral, and that justice will be repay him with evil. ?We still have judgment here; that we but teach Bloody instructions, which being taught return To plague the inventor: this even-handed justice Commends the ingredients of our poison'd chalice To our own lips. He's here in double trust: First, as I am his kinsman and his subject, Strong both against the deed: then, as his

Attention Deficit Hyperactivity Disorder Essays

Attention Deficit Hyperactivity Disorder Essays Attention Deficit Hyperactivity Disorder Essay Attention Deficit Hyperactivity Disorder Essay Attention-deficit hyperactivity upset ( ADHD ) , which is frequently referred to as childhood hyperactivity, is a terrible and chronic upset for kids. It is one of the most prevailing childhood upsets, and affects 3 % to 5 % of the school-age population. Boys outnumber misss three or more to one. Children with ADHD can see many behavioural troubles that frequently manifest in the signifier of inattention, being easy distracted, being unprompted, and hyperactivity. As a consequence, kids with ADHD may develop emotional, societal, developmental, academic, and household jobs because of the defeats and jobs they are invariably sing. Families who have kids with ADHD frequently experience much higher anxiousness and emphasis degrees. A big figure of kids, about half, will exhibit marks of ADHD by the age of four. However, most kids are non diagnosed until he or she reaches simple school. The behaviours that are associated with ADHD in kids put them at hazard for a host of other jobs and complications such as finishing their instruction, intoxicant and other drug maltreatment, and an increased hazard for delinquency. There has been much research on ADHD in recent old ages and many different types of medicines and intercessions have proven to be rather helpful. With the proper diagnosing and intervention, kids with ADHD can larn to get by with the day-to-day demands of the schoolroom, societal state of affairss, household interactions, and life in general. SYMPTOMS   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The symptoms of ADHD include:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Inattention, which is having a short attention span and being easily distracted.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Impulsivity, which can cause a person to do dangerous or unwise things without thinking of the consequences.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Hyperactivity, which is excessive and inappropriate activity.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Many normal children may display these symptoms, but at a low level. So it is important that a thorough examination and appropriate diagnosis be made on the child by a highly qualified professional.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It may also be hard to identify these symptoms in pre-school children. All these major symptoms can be perceived as normal behavior among these children. ADHD is distinguished from normal behavior by the severity and consistency of the symptoms.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   ADHD is divided into three subtypes, each with its own pattern of behaviors:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The predominantly hyperactive-impulsive type:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   restless, often fidgeting with hands and feet or squirming while seated  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   running, climbing or leaving a seat in situations where sitting and quiet behavior is expected  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   blurting out answers before hearing the whole question  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   having difficulty waiting in line or taking turns The predominantly inattentive type:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   often becoming easily distracted by irrelevant sights and sounds  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   often failing to pay attention to details and making careless mistakes  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   rarely following instructions carefully and completely forgetting and losing things like toys, pencils, books and tools needed for the task  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   often skipping from one uncompleted activity to another The combined type displays both inattentive and hyperactive-impulsive type. CAUSES   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There is little evidence that ADHD is caused by child-rearing or from social factors. No single cause of ADHD has been identified, but researchers have been exploring a number of possible genetic and environmental links. Studies have shown that children with the disorder have close relatives who also have ADHD.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Recent research also links smoking during pregnancy to later ADHD in a child. Other risk factors may include premature delivery, very low birth weight, and injuries to the brain at birth. TREATMENT   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   ADHD cannot be cured, but it can be successfully managed. The goal is to help the child learn to control his or her behavior.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In most cases, ADHD is best treated with a combination of medication and behavior therapy. Any good treatment plan will require close follow-up and monitoring. It is also important for parents to actively participate in their child’s treatment plan. Parent education is considered an important part of ADHD management. Medications   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Several different types of medications may be used to treat ADHD:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Stimulants are the best known treatments- they have been used for more than fifty years in the treatment of ADHD. Possible side effects include decreased appetite, stomachache, irritability, and insomnia. There is currently no evidence of any long-term side effects.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Non-stimulants were approved for treating ADHD in 2003. These appear to have fewer side effects than stimulants.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Antidepressants are sometimes a treatment option; however, in 2004, the FDA has issued a warning that these drugs may lead to a rare increased risk of suicide in teens and children. Behavioral Therapy   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Research has shown that medications used to help control impulsive behavior and attention difficulties are more effective when they are combined with behavioral therapy. Behavior patterns are changed by:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Reorganizing your child’s home and school environment. This can be shown by helping your child create a routine like putting his things in the same place everyday. It would also help to remove distractions like the computer and television while he or she is doing the homework.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Giving clear directions and commands. Instead of long-winded explanations and cajoling, it would be wise to use clear, brief directions to remind your child of his or her responsibilities.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Setting up a system of consistent rewards for appropriate behaviors and negative consequences for inappropriate ones.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Helping your child discover a talent. Kids need to experience success to feel good about their selves. Finding out his talents can boost social skills and self-esteem. NEW STUDIES ON HOW ADHD IS DIAGNOSED   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A genetic variation that boosts risk for ADHD paradoxically appears to predict who will outgrow the learning disability. Scientists found that brain development in ADHD-afflicted children with this variation was out of whack at age 8 but normalized by 16. ADHD symptoms with this group were also more likely to disappear with age. The study is the first to identify a genetically determined pattern of brain development linked to ADHD and indicates a real neurological basis for the disorder.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Scientists have already uncovered several genetic variations that raise risk for ADHD, which is likely caused by a complex combination of genetic and other factors. The biggest genetic culprit identified to date is a variation in the receptor for dopamine- one of the brain’s signaling moleculeswhich increases risk for the disorder by 20 to 30 percent.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Philip Shaw, a neuroscientist at the National Institute of Mental Health in Bethesda, MD, who led the study, said that this is the first step in individualizing treatment for ADHD based on genetic make-up.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Research scientists also have focused their studies on the different parts of the brain, including the frontal lobes of the cerebrum. The frontal lobes allow us to solve problems, plan ahead, understand the behavior of others, and restrain our impulses.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   All these parts of the brain have been studied through the use of various methods for seeing into or imaging the brain. These methods include functional magnetic resonance imaging (MRI), positron emission tomography (PET), and single photon emission computed tomography (SPECT).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Scientists caution that it is too early to use their findings to diagnose the disorder or to influence treatment. But with more research it may be possible to do an MRI study before starting medication and then predict what type of treatment might be best for the individual based on their brain image. REFERENCES National Institute of Mental Health. Attention Deficit Hyperactivity Disorder-Complete Publication. http//www.nimh.nih.gov/publicat/adhd.cfm Accessed 14 February 2008. Singer, Emily. â€Å"A Neurological Basis for ADHD†. 9 August 2007. http//www.technology review.com./Biotech/19197 Accessed 14 February 2007. Tynan, W Douglas. â€Å"What is Attention Deficit Hyperactivity Disorder?†. March 2005. http//www.kidshealth.org/parents/emotions/behavior/adhd.html Accessed 14 February 2008.

Get a job in sales with no experience

Get a job in sales with no experience Are you facing this classic career conundrum: You’re interested in getting a job in sales, which often requires sales experience, but you’re new to the field and don’t know how to break in. How do you get a job that often requires experience when you’re just starting out?Don’t let these questions derail you from pursuing a career in sales- there are pathways forward, even without a packed resume. Consider the following strategies if you’re interested in getting a job in sales but lack experience.Start at the bottom.This is a traditional way of starting out in a new industry or field- but it’s still relevant and effective today! Consider working under an experienced salesperson or sales team in an industry that interests you- perhaps as an assistant or intern if feasible- and make the most of that opportunity to learn the ropes and get your feet wet. Not only will you learn the ins and outs of sales, you’ll also have valuable exp erience that you can include on your resume.Highlight transferable skills.Revisit your resume in an effort to spin the work experience you do have to highlight your â€Å"sales potential.† Think about the qualities that good salespeople possess- are you talented at public speaking and delivering presentations? Do you have experience convincing colleagues of the value of your ideas on projects? Perhaps you’re a negotiating whiz with a track record of proven results? These are all transferable skills- they’ve served you well in your current or past positions and they’re potentially valuable skills in the world of sales. Make sure your resume’s bullet points and your cover letters make a convincing case for why this is true.Sell yourself in interviews.If you’ve followed the previous advice and made a great case in your resume and cover letter regarding your transferable skills and have landed an interview for a sales job, then congratulations- you’ve made a big first step forward. Your next step is to consider your interview as your first big sales challenge- you’re about to face a potentially tough â€Å"client† and your goal is to â€Å"sell† them on the idea that you’re worth taking a chance on!Before the day of the interview, make sure your persuasive skills are razor sharp, come equipped with real-world examples of how you’ve used your transferable, sales-related skills in previous positions effectively, and practice selling individuals- perhaps a friend, colleague, or family member- on the idea of hiring you for a sales job. Consider this time and effort an investment in your career goals.Do your homework.Another feather you can add to your job-hunting cap is a deep knowledge of each company you’re pursuing, along with some core industry knowledge. Invest some time in researching the field and how the company stacks up against the competition. Look for things that imp ress you about the company and be sure to include them in your cover letter as reasons why you’re eager to join the team. Also consider learning and dropping a few key sales industry terms in your cover letter- but don’t overdo it or it could come off as more pandering than knowledgeable.Face the challenge!When you’re going after a job in sales but have little or no experience, you’re facing an uphill challenge. You need to work extra hard in order to tip the odds in your favor, and the strategies listed here will help you do just that. The rest is up to you!

Business Plan for the Sorcerer's Accountant Speech or Presentation

Business Plan for the Sorcerer's Accountant - Speech or Presentation Example This business plan systematizes the tactic and procedure for the business extension and set objectives for intensification over the next three years (Business Plan – Roadmap to success, 2008). The business will proffer clients’ bookkeeping services with the supervision of a CPA at a cost they can meet the expense of. This entails taking into service apprentice student bookkeepers and a graduate student administrator, keeping fixed costs as little as possible, and abiding to label the expertise of Sorcerer's Accounting through its website wherewithal. The effect will be sales more than doubling-up over three years as five part-time bookkeepers are deployed to client businesses as required, and salary and dividends to Matt increase considerably. Objectives The Sorcerer's Accountant, established in 2006 by Matt Murray, is a one-person CPA firm which offers tax services, administration and cost seeking advice from services, and QuickBooks deal as well as additional services. Sorcerer's Accounting hands out small businesses in Chicago, for the most part in service industries. The Sorcerer's Accountant plans to adjoin accounting services to its collection of services to serve its existing and potential clients better. The Sorcerer's Accountant inquire about starting up a new line of services - small business accounting - which will be readily available to the same continuing clients as Sorcerer's Accounting at present seeks.... This business plan systematizes the tactic and procedure for the business extension and set objectives for intensification over the next three years (Business Plan – Roadmap to success, 2008). The business will proffer clients’ bookkeeping services with the supervision of a CPA at a cost they can meet the expense of. This entails taking into service apprentice student bookkeepers and a graduate student administrator, keeping fixed costs as little as possible, and abiding to label the expertise of Sorcerer's Accounting through its website wherewithal. The effect will be sales more than doubling-up over three years as five part-time bookkeepers are deployed to client businesses as required, and salary and dividends to Matt increase considerably. Objectives The Sorcerer's Accountant, established in 2006 by Matt Murray, is a one-person CPA firm which offers tax services, administration and cost seeking advice from services, and QuickBooks deal as well as additional services . Sorcerer's Accounting hands out small businesses in Chicago, for the most part in service industries. The Sorcerer's Accountant plans to adjoin accounting services to its collection of services to serve its existing and potential clients better. The Sorcerer's Accountant inquire about starting up a new line of services - small business accounting - which will be readily available to the same continuing clients as Sorcerer's Accounting at present seeks. Sorcerer's Accounting has set the subsequent objectives: To commence the bookkeeping services at a snail's pace, inauguration with two part-time bookkeepers To pull off bookkeeping service twelve-monthly  revenues equivalent or larger to the in progress total revenues within three years. To attain net profit of max $50,000 in three

Direct & e-Marketing Essay Example | Topics and Well Written Essays - 2500 words

Direct & e-Marketing - Essay Example Starting from the stage of development of a business plan to the actual operations of any venture, customers retain a pivotal importance in all activities. There are primarily three perspective of a business plan. One is from an entrepreneur's perspective, one is the venture capitalists or Financier's perspective and the third is customer's perspective. It means a business should only be viable if it provides a product or a service that can be of value to customer and can help in customer's utility maximization. When designing a product or deciding about what services the business will provide, customer segmentation is done to ensure that the right product is given to right customers at the right time. All these efforts are made to ensure that more and more customers will be attracted towards an organization's offering and a positive image can be built so that business can create good will in the market and enjoy increase in sales. However, no businessperson can turn his eyes from attracting new customers and increase its customer base but this is also true that old or existing customers also hold a special place when it comes to increase sales and revenue generation. Research shows that old and existing customers are much more effective to increase sale for an organization. A very serious misunderstanding businesspersons use to have these days is that they think if someone becomes their customer, he or she will stay with them, their organization and their product, forever, which happens not to be the case in most of the circumstances. Slowly and gradually, they lose their customer base day by day and keep on wondering why the customers are not coming back to them or why they are leaving. Many reasons have come up for this loss in customer base. Customer loses his or her loyalty when he feels that: Your offering is unfair or unjustified They have some problem or issue relevant to your product or service which remains unsolved or un attended They have a better offer from your competitor He simply feels that you have no care or attention towards your existing customers and he feels ignored. Customers repeat their purchases when they feel themselves loyal with your organization and associate themselves with your product. Still we see organizations spending most of their money in attracting new customers and clients instead of maintaining good relationship with their existing clients to pursue them for repeat purchase. "Before you spend your time and money going after new customers and clients you do not currently have a relationship with consider the following statistics: Repeat customers spend 33% more than new customers. Referrals among repeat customers are 107% greater than non-customers. It costs six times more to sell something to a prospect than to sell that same thing to a customer (Laura Lake, 2007)". Building relationship with existing customer is easy to do. The only thing organizations should keep in mind is to treat customers as a partner in their business and realize the true worth of their customers. Businesses should focus on attracting new customers but at the same time put every effort to please their existing clients. It is necessary because existing clients are the source of a positive word of mouth. A positive word of mouth is the fastest and least costly source of marketing. People tend to believe someone, who has experience your product or s

Component of Marketing Plan Essay Example for Free

Component of Marketing Plan Essay INTRODUCTION Marketing plan is the central instrument for directing and coordinating the marketing effort. The marketing plan operates at two levels: strategic and tactical. The strategic marketing plan lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities. The tactical marketing plan specifies the marketing tactics, including product features, promotion, merchandising, pricing, sales channels, and service. Marketing plan is a written document that summarizes what the marketer has learned about the market place and indicates how the firm plans to reach its marketing objectives. It contains tactical guidelines for the marketing programs and financial allocation over the planning period. It is one of the most important outputs of the marketing process. Marketing plans are becoming more customer and competitor oriented and better reasoned and more realistic than in the past. Marketing planning is becoming a continuous process to respond to rapidly changing market conditions. What is a Marketing Plan? A marketing plan provides direction for your marketing activities. Marketing plans need not be long or cost a lot to put together. Think of it as a road map, with detailed directions on how to get to your destination. Sure there may be a few bumps in the road, perhaps a diversion or two, but if the marketing plan is carefully researched, thoughtfully considered and evaluated, it will help the organization achieve its goals. The marketing plan details what you want to accomplish with your marketing strategy and helps you meet your objectives. The marketing plan: †¢ Allows the organization to look internally in order to fully understand the impact and results of past marketing decisions. †¢ Allows the organization to look externally in order to fully understand the market in which it chooses to compete. †¢ Sets future goals and provides direction for future marketing efforts that everyone in the organization should †¢Understand and support. †¢ Is a key component in obtaining funding to pursue new initiatives? Components of a Marketing Plan A marketing plan consists of following components: 1. Executive Summary 2. Situation Analysis 3. SWOT Analysis 4. Marketing Goals and Objectives 5. Marketing Strategies 6. Budget 7. Marketing audit 8. Evaluation and Control Executive Summary The executive summary is the first part of the marketing plan, but should be written after all other parts are completed. It is a brief overview of the entire plan and covers only the main points. It is useful to people you approach with your plan, such as investors, who may want to read a synthesized version to determine if they are interested in it before taking the time to read it in depth. The executive summary is also useful internally, as it helps to remind you and your employees of the organizations desired marketing goals and how to achieve them. Situation Analysis The situation analysis helps you to determine where your organization presently stands. It should examine whats going on outside of the organization, whats happening with consumers, and how the business is functioning internally. External Analysis What changes are taking place in your city, county, state, country and around the world that could potentially impact your business? Some things to investigate are: †¢ Changes in political positions and legislation at the local, state, and national level. †¢ Changes in technology †¢ Trends in societys values and habits †¢ Identify competitors and list their characteristics †¢ Economic conditions Customer Analysis Before developing a marketing plan its important to find out what consumers want and how they make purchase decisions. This may require some marketing research. Think about these factors: †¢ Current and potential customers †¢ Trends in consumer buying habits †¢ Why do consumers purchase this product or service? †¢ Why do others not purchase this product or service? Internal Analysis Knowing the state of the organization and its resources helps to determine where it is strong and what areas need attention. Include the following in the marketing plan: †¢ Current state of financial and human resources †¢ Anticipated state of financial and human resources †¢ Your businesss performance in relation to competitors The 5 Cs of Marketing can be summarized as: Company The product time line, experience in the market, etc. Collaborators (or Partners) Distributors, suppliers, and alliances. These are any companies that you work with on a day to day basis to help your company run. Customers This is your market. Ask yourself what benefits they are looking for. What motivates them in the purchase process? Where the customer does actually purchases your product? How the product is purchased (impulse buys, internet, etc)? Understand the quantity a customer will purchase and even trends in consumer tastes. Competitors Both your actual and potential competitors and those that directly or indirectly compete with you. Understand their products, positioning, market shares, strengths and weaknesses. Climate (or Environment) These are governmental policies and regulations that affect the market. It is also the economic environment around your company; which is the business cycle, inflation rate, interest rates, and other macroeconomic issues. Societys trends and fashions are found in the climate. The technological environment is creating new ways of satisfying needs (i.e. using technology to enhance the demand for existing products). SWOT Analysis Conducting a SWOT (strengths, weaknesses, opportunities, threats) analysis is essential in assessing the companys position and serves as a guide to developing marketing plans. Benefits of a SWOT Analysis A SWOT analysis provides a fairly simple, low-cost way of assessing the company’s position. It presents information that is important in developing business and marketing plans, as well as setting organizational goals and objectives. It tells you where the company currently sits, and where it needs to go in the future. [pic] When conducting your SWOT analysis, you should: †¢ Examine your company’s strengths, weaknesses, opportunities, and threats from a customers’ perspective. If you’re having trouble viewing issues that way, ask customers what they think or conduct surveys. †¢ Separate internal issues from external issues. The company’s strengths and weaknesses are internal; opportunities and threats are external. The key test to differentiate the two environments is to ask, â€Å"Would this issue exist if the firm did not exist?† If the answer is yes, the issue should be classified as external. Some things to consider about your company when determining your strengths and weaknesses are: †¢ Size and financial resources †¢ Scale and cost economies †¢ Customer Perceptions You will probably have to do some research on your competitors, your industry, and the environment in order to complete the opportunities and threats portion of your SWOT analysis. Here are some topics to consider: †¢ Trends in the competitive environment †¢ Trends in the technological environment †¢ Trends in the sociocultural environment Once you’ve finished a SWOT analysis for your company, include the resulting strategy in your business and marketing plans. Some key actions to take include: Transform strengths into capabilities by matching them with opportunities in the environment. Example Strength: The company has a very efficient order fulfillment and distribution process Opportunity: There is an unfulfilled need for the companys product in other countries Capability: The company is capable of distributing its products worldwide †¢ Convert weaknesses into strengths by investing strategically in key areas. Example Weakness: Employees are not familiar with the latest technology in the companys industry Investment: The employer sends employees to classes, workshops, and conferences Strength: Employees now have inside information on cutting edge technology relevant to the industry †¢ Weaknesses that cannot be converted into strengths become limitations. Example Weakness: A start-up company that has a tight distribution budget and no connections in the industry may have difficulty getting shelf space in stores Meaning to consumers: Consumers may not be able to find the companys products Minimization: Allow consumers to purchase products through other channels, such as a web site or mail order catalog. Marketing Goals and Objectives After determining your companys strengths, weaknesses, opportunities, and threats, youll have a better idea of what marketing goals and objectives should be set. Goals are the overall accomplishments that youd like to make and objectives are benchmarks to meeting those goals. You might say that goals are more qualitative and objectives are more quantitative. For example: Marketing Goal: Increase awareness of Product X Corresponding Objectives: Increase last years direct mail distribution by 20% this year; develop a web site for Product X by June 1st; participate in five trade shows by the end of the year. Goals must be realistic and consistent with the firms mission. Objectives must be measurable and time-specific. You may also want to include the person responsible and the budget required for each objective. Marketing Strategies In this section, youll define your primary, secondary, and tertiary target markets and their purchasing characteristics. Next, discuss the marketing mix elements (product, price, distribution, and promotion) as they relate to your product or service. Some questions you may want to answer for each target market include: Product †¢ What are the features and benefits of your product? †¢ What is your competitive advantage? †¢ How will you position and differentiate your product? †¢ What complementary products are available? †¢ What customer services are available? Price †¢ What are the costs associated with the product or service? †¢ What will your pricing strategy be? †¢ Will you give discounts? Distribution †¢ Who are your suppliers and intermediaries? †¢ How will you make the product or service conveniently available to consumers? †¢ What partnerships can be developed to distribute the product? Promotion †¢ Where will you advertise? †¢ What public relations activities will be involved? †¢ If you will be involved in personal selling, what is your sales strategy? †¢ What types of promotions will you run? †¢ What sponsorship opportunities are available? Setting the Promotion Mix When deciding how to properly utilize the marketing communications mix to meet your marketing objectives, it is important to consider the relative strengths and weaknesses of each component of the mix. Further, you must always define your total budget first (generally defined in the Marketing and/or Business Plan) and then decide upon the best way to leverage the different elements of the mix to maximize the return on your investment. You will balance the various parts of the mix to not only create an integrated approach to your marketing communications but you must also devote enough resources for each component to be successful. Here are some things to keep in mind: [pic]Reaches large, geographically dispersed audiences, often with high frequency; Low cost per exposure, though overall costs are high; Consumers perceive advertised goods as more legitimate; Dramatizes company/brand; Builds brand image; may stimulate short-term sales; Impersonal, one-way communication; Expensive [pic]Most effective tool for building buyers’ preferences, convictions, and actions; Personal interaction allows for feedback and adjustments; Relationship-oriented; Buyers are more attentive; Sales force represents a long-term commitment; Most expensive of the promotional tools [pic]May be targeted at the trade or ultimate consumer; Makes use of a variety of formats: premiums, coupons, contests, etc.; Attracts attention, offers strong purchase incentives, dramatizes offers, boosts sagging sales; Stimulates quick response; Short-lived; Not effective at building long-term brand preferences [pic]Highly credible; Very believable; Many forms: news stories, news features, events and sponsorships, etc.; Reaches many prospects missed via other forms of promotion; Dramatizes company or product; Often the most under used element in the promotional mix; Relatively inexpensive (certainly not free as many people thinkthere are costs involved) [pic]Many forms: Telephone marketing, direct mail, online marketing, etc.; Four distinctive characteristics: Nonpublic, Immediate, Customized, Interactive; Well-suited to highly-targeted marketing efforts Budget: †¢ The goal of your marketing budget is to control your expenses and project your revenues. †¢ It also assists in the coordination of your marketing activities within your organization. †¢ A realistic budget establishes a standard of performance for your actions, and communicates those standards to others responsible for implementing your marketing strategy. †¢ A well-designed budget is also a tool to keep you on target and indicate when there is needed modification of your marketing plan, especially if something goes really right or very wrong. Budgeting Approaches Where do you get budget numbers? How do you set a budget and organize it? What are some standard ways to measure your budget? There are several approaches you can take to create your budget. Examples of these approaches may include basing your budget on: †¢ Percent of projected gross sales. †¢ Percent of past gross sales. †¢ Per unit sales. †¢ Seasonal allocation. †¢ Projected cash flow. Select a budget methodology that will work best for your business. You may want to make this choice based on how you track your sales and revenues, or based on industry standards. Marketing Audit The Marketing Audit is committed to improving strategic decision making when companies are faced with specific business challenges. Our market research studies provide clarity and insight, often on the most important questions faced by top executives, corporate managers, and strategy professionals. Here are 10 of 25 key dimensions a marketing audit should assess: 1. Key factors that impacted the business for good or for bad during the past year. Including an evaluation of marketing surprises—the unanticipated competitive actions or changes in the marketing climate that affected the performance of the marketing programs. 2. The extent to which each decision in the marketing plan—e.g. targeting, positioning, pricing, advertising, etc.—was made after evaluating many alternatives in terms of profit-related criteria. 3. Marketing knowledge, attitudes, and satisfaction of all executives involved in the marketing function. 4. The extent to which the marketing program was marketed internally and bought into by top management and non-marketing executives. 5. Customer, distributor, vendor, and intermediary satisfaction based on research among key target groups. 6. The performance of advertising, promotion, sales force, and marketing research programs in terms of ROI. 7. The performance of non-traditional programs, particularly digital offerings, in terms of ROI. 8. Whether the marketing plan achieved its stated financial and non-financial goals and objectives. 9. Which aspects of the plan that failed to meet objectives with specific recommendations for improving next years performance. 10. The current value of brand and customer equity for each brand in the product portfolio. Evaluation and Control Many business owners forget the importance of evaluating their marketing plan. This is extremely important, because it serves as a guideline for what to do or not to do in the next marketing planning period. It is also ensures that the plan will be implemented properly. Some questions to be answered include: How will employees be evaluated and compensated for their work? †¢ How can communication between employees be improved? †¢ Do the employees share the firms values? †¢ Is management committed to the implementation of the marketing plan? †¢ What can be done if the product or service does not meet performance standards? †¢ What corrections can be made if the pricing, distribution, and promotion strategies do not accomplish the marketing goals and objectives? †¢ How will marketing activities be evaluated?

gutenberg Essay -- essays research papers

JOHANN GUTENBURG AND THE PRINTING PRESS   Ã‚  Ã‚  Ã‚  Ã‚  Long ago there was a man named Johann Gutenberg. He was a very intelligent man. He created one of the greatest inventions in history. He created the printing press. You may ask yourself, what is the printing press? I will soon explain.   Ã‚  Ã‚  Ã‚  Ã‚  Johann Gutenberg was born in 1399 named Genefliesch zur Laden. He changed his name to Gutenburg after the name of his wealthy father’s house. Gutenberg died in 1468 in Mainz, Germany where he was born.   Ã‚  Ã‚  Ã‚  Ã‚  In the footsteps of his father, he first trained as a goldsmith in Strasburg, Germany and joined the goldsmith’s guild in 1434. He moved back to Mainz and befriended Johann Fust who became his partner and provided him with money to create the printing press. The most well known publication was the Gutenberg Bible, which showed the perfection of his invention. Later Fust sued Gutenberg for possession of the Gutenberg Bible. No other information was ever recovered from this incidence but it is assumed that Johann Gutenberg got his hands on the printing press.   Ã‚  Ã‚  Ã‚  Ã‚  In Gutenberg’s time, not everyone was educated. There was not enough time to hand-write hundreds or even thousands of books. So, instead of learning, people worked. In 1448, Johann Gutenberg made it possible for many people to learn. The printing press was a machine that could write many books with ink. Around this time there was a w...

Social And Political Conditions Influences Readers English Literature Essay

With the different reactions, observations and sentiments of the characters a strong position is developed on the two civilizations, which could so be interpreted in different ways depending on societal and political conditions in different times and topographic points. In this respect, the point of position from which the novel is narrated and the fact that it is from a western position, like our society, creates an atmosphere in which reading would change in different societal and political conditions. Marlow ‘s geographic expedition of the native civilization provides an interesting position for us, detecting what are unusual rites to us, yet to the indigens or to their posterities it may look rather normal. A western civilization is engaged by the geographic expedition of the peculiar events which unfold in the fresh whereas another civilization may non be as mesmerized, they would construe it all really otherwise and possibly non happen the same enlightenment. As the Europeans were far more technologically advanced than any other civilization these foreign people were seen as inferior and crude, they are ‘simple people ‘ and resultantly they were held in really low respect by the colonials and frequently depicted and treated as barbarian, wild animate beings. However the derogative description of these people and of their civilization was seen as a merely and just description during these times. Any uncomplimentary history was non seen as being favoritism, the people took no notice of it. Marlow ‘s steersman, a native, is possibly the most complemented of all the native people yet is still spoken of in an sick mode. A manner in which anyone today would be highly insulted and highly offended. Bing referred to as ‘an improved specimen ‘ would propose that there was so something about him which required changing, something which distinguished him from everyone else and had to be corrected in order for him to be accepted by the colonials. Yet he is still in a low place, while most of the colonials seem to hold really small intent in the physical journey along the river, the steersman and the other indigens on the crew, the woodcutters, partake in hard and arduous undertakings. Another native functioning the colonials, a guard, is referred to as ‘one of the reclaimed, the merchandise of the new forces at work ‘ proposing that he has been rescued or delivered from another civilization and trained in the right ways of the colonial civilization. Many people today would reason that non merely did these indigens non necessitate any ‘improving ‘ or ‘reclaiming ‘ , that they were by their ain right peers to any other individual, but besides that the colonials had no right to use the indigens to make their difficult work, to work as retainers. This is so exemplified by the hapless payment which they received for their services, â€Å" three pieces of brass wire † , as Marlow says, â€Å" I do n't see what good their excessive wage could be to them. † The unlawful employment of black people as retainers by white people was besides a big issue in America and the indefensible favoritism of these people everlastingly remains an issue. In current western society nevertheless people depicting the native Africans like these would be accused of being racialist and go capable to intense examination. The promotions in societal equality and anti-discrimination established in western civilization have created a society which frowns upon derogative mention to other civilizations, races or ethnicities as is normally used by the colonials in the Heart of Darkness. A pursuit for cosmopolitan tolerance has built a society which has learnt to accept and embrace people of all races and beginnings, it is what sets us apart which brings us together. Upon Marlow ‘s first brush with the native people he describes them as â€Å" black chap † and holding â€Å" faces like grotesque masks † , although people today would really probably be shocked and offended by this rough description at the clip in which the novel is set it would hold been absolutely acceptable. Many people of the clip would attest to it simply bei ng the truth yet today those same people would be labelled racialists. However, from an alternate position, in stating that it is truth it must besides be considered that these people were of a foreign race to which Europeans had antecedently had limited contact. Describing their faces as ‘grotesque masks ‘ may simply be due to a fright of what is different, what they most likely considered, unusual facial features of the foreign race is what provoked these remarks and non because they were in fact horrid. Today western society is far more multicultural. We normally associate ourselves with people of different races, ethnicities and civilizations, we have adapted ourselves to see the comprehensiveness of every civilization and go more tolerant of other people. The African people would non look unusual to us as they did to the colonials and we would hence non talk so imprudently about them. To us there is nil uneven or unusual about a black individual whereas for the colonials, of which many had most likely ne'er seen a black individual, they were a whole new species to be discovered. Some of the different characters react otherwise to the hit of the two civilizations, they have a different position of the opposing ethnicity. Marlow frequently seems to feel for the indigens, he sees an unfair intervention, he says, â€Å" these work forces could by no stretch of imaginativeness be called enemies. They were called felons, and the indignant jurisprudence. † He tells of how they are treated like junior-grade felons, yet by their ain cognition they have committed no offense or any indecency. Marlow denounces the inhuman treatment which is enforced by the colonials and refers to them as â€Å" red-eyed Satans, that swayed and drove men-men, I tell you. † Meanwhile most of the colonials have a really different agencies of detecting the indigens and of covering with them. They are so the people who subject them to the inhuman treatments of which Marlow speaks, they besides seldom hesitate to open fire when they feel threatened. Even when they ca n't see who or what they are hiting at they continue to dispatch ammo into the nothingness which is the jungle. â€Å" The pilgrims had opened with their Winchesters, and they were merely force outing lead into that shrub. † Marlow besides mentions how the Gallic ship of the line would fire into the jungle from out at sea to an evident mark which could non be seen, â€Å" In the empty enormousness of Earth, sky, and H2O, there she was, inexplicable, firing into a continent. † The European would fire into this limbo without spying and placing a precise mark, yet they knew that there was person at that place. Person who was relatively harmless and seldom hostile but person whom they felt was a hinderance or a menace to their wellbeing, â€Å" guaranting me seriously there was a cantonment of natives-he called them enemies! -hidden out of sight someplace. † Most of the Europeans treat the indigens with an indefensible fierceness, they punish them merely for being tribal and different. An attitude which Marlow seems to hate and glower upon. Had another member of the European society in the Congo been the chief storyteller so there would ‘ve most likely been a different position exposed to the reader, meanwhile people with a similar attitude to the colonials would see small or no mistake in their actions like Marlow does. They would construe Marlow ‘s observations in a different mode to others who are like-minded with Marlow. Though the sentiment of the narrative may besides be due to the frame storyteller, he may in fact be the 1 who disagrees with the colonial intervention of the indigens and non Marlow. He once more is in a somewhat different societal and political place, Marlow tells the narrative to him at a ulterior clip to when it was acted out. He may construe Marlow ‘s narrative otherwise to the manner in which Marlow had intended due to his different societal and political penchants and the society in which he had grown up possibly being somewhat different to the one which Marlow did. This manner in which societies have different political and societal constructions and how they change and develop over clip agencies that for all people their reading of a text such as Heart of Darkness can be really different. How different civilizations observe and notice different proceedings and rites, how they comprehend different euphemisms and descriptions, all depends on their societal and political background. What values and beliefs people have been constrained to make a different reading. Interpretations which are as plentiful and every bit diverse as the lands and ages which have passed, people in all different times and topographic points comprehend the novel in assorted ways. The different societies the characters have been exposed to, which the storyteller has been exposed to and which the reader exists in today offer a different position on the novel and many different waies towards its reading.

Identity in Art Essay

Identity is a central concern of contemporary life. Identity plays a large part in societies and individuals lives; however it has not just become a central concern. For the last couple of hundred years identity has been a central concern. This central concern of identity is and has been portrayed, explored and discussed through art. In contemporary art there are multiple different art techniques, styles, codes, conventions and forms of art which explore and express identity. In the classical era of art the privilege of having a self-portrait created by an artist and displaying it in your house defined the identity of those people. In the last 100 years identity has been explored, portrayed and expressed in art through the use of different techniques, styles and forms of art. Different techniques such as rendering, shading, colour usage, and the softness or hardness of the lines are some of the ways in which artist are expressing and exploring the idea of identity. There are multiple different styles being used to express, portray and explore identity, some of these are abstract, cubism, expressionism, impressionism, realism, surrealism ect. These styles allow artist to create new and more in depth and meaningful artworks that can have a deeper, complex and relevant message behind the artwork. Modern artist also use different or mixed forms of art, for example sculpture, printmaking, photography, drawings, paintings, charcoal ect. The artist Kathe Kollwitz is a German artist (1867-1945). She created artworks that depicted the effects of war and the society’s identity throughout the war. This identity was of famine and starvation, one of fear and confusion and one of death and depression. Throughout the harsh period of the war she created sketches on paper using charcoal. The use of the expressionism in her artwork depicted her society’s identity and issue that was brought from the war and it effects. She focused on the identities that had changed due to the wars, either from directly being involved or form indirectly being involved, for example the identity change from one losing their loved one due to the harshness and effects of the world wars, or having no family or job that would be able to provide for you or your child so you have been forced to take up a life of begging on the streets for food in attempt to not to die of starvation. Kollwitz’s art resounds with compassion as she makes appeals on behalf of the working poor, the suffering and the sick. Although Kathe Kollwitz’s work is mainly portraying the identity changes and effects of both World War 1 and World War 2 she also took a liking in depicting with in her artworks the role and identity of women in a family. She mostly used the same materials of charcoal on paper when she created this work, but also used different media to create some of her artworks. When working on expressing and exploring women, their identities and their roles in society Kollwitz was able to express the changes to a women’s identity if she had a family to look after, and to high light the importance of the women’s identity when it came to interacting with their child. She also focused on women who were barely able to care for or nourish their children. This was able to depict the difficulties with handle children and the identities that un-worthy parents had. In the era that Leonardo da Vinci, Michelangelo and Richard Franklin was painting, the artwork being produced were more classical art. Any other types of artist that produced different artworks like cubist artworks or expressionist artworks were frowned upon. The classical artworks that they created were based on the identity of the figure in their artwork. Most of the artworks created by the classic artist were created on demand from the wealthy, high up in society citizens that could afford the artworks of themselves. The portraits were used to express and define the figures identity with in society. The portraits would be shown off at the buyers large villas and the artworks would be only there to define and express to others that the house owner or his family members and figure in the painting were of an upper class back ground and that their identity in society was quite high up the social ladder. The artworks were informing of the status and identity of the figure in order to depict to others their wealth and that they were from the upper class and their identity mattered in their society. They would also create sculpture and paint paintings that were asked of them by the upper class citizens in the society of that era. The artistic style used was classical. It was seen as great work to be able to create something so realistic and to create realistic things that would be part of the identity of the figure and of the society when the renaissance period was over and other styles and forms of art were more accepted in society. Identity is not just a central concern of contemporary life; it was also a central concern of the older life style from decades ago. The idea and concept of identity has been carried through society and has been explored, discussed and expressed through the use of art.

Google Company Analysis

Google Company Analysis Introduction Google is a company which started as a research project for two Ph. D students in 1996. Google is a company that was founded on September 4, 1998. This company was founded by Larry Page and Sergey Brin who were at that time students at the Stanford University. The company name was derived from a spelling error of the word â€Å"googol,† which means 10100.Advertising We will write a custom report sample on Google Company Analysis specifically for you for only $16.05 $11/page Learn More This implies that Google is a search engine which is used by the internet users to locate information from the World Wide Web. The company’s headquarters are located in Mountain View, California. As a company, Google has grown rapidly since 1998. This growth has provided the company with capital which has translated in remarkable expansion that has been observed. Currently, Google is a publicly held corporation. As per the records dated December 31, 2 008, the company had full time employees totaling to 20,222. The company’s initial public offering took place on august 24, 2004. This resulted in raising $ 1.67 billion, which implied that the company’s approximate stood at $23 billion. Currently, the company stands as one of the powerful and reputable brands across the globe. Today, this company continues to grow as it has been indicated by its growth in terms of stock. Essentially, from an initial price of $100 per share, the share price grew to $500 in 2008. This company is ranked as one of the five most reputable sites on the web. In the US, the company is raked as number one, among other countries. Essentially, this company attracts over 40 million users every month. This company has grown as an advertising company. Essentially, the company generated revenues worth $16 billion in 2007. Google leadership Just like another organization, Google depends on its leadership to steer the company in the direction which is in line with the company’s vision and objectives. The top leadership is made up of a board of directors and executive officers. The board of directors is made up off the following members; Larry page Eric Schmidt Sergey Brin Doerr John Green Diane Hennerssy John Otellini Paul Shriram Ram Tilghman Shirley. The executive officers is made up ofAdvertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Schmidt Eric Larry Page Sergey Brin Arora Nikesh Drummond David Pichette Patrick. Google products and services Google has established itself as a popular online search engine. Due to rapid technological advancement, the company has been forced to come up with new ideas regarding some of the services and projects that it offers. Essentially, Google has taken up an innovation approach which has evolved it into a software company which has gradually threatened the Microsoft dominance. The company has quietly been launching products which have gained prominence in the information technology world. Some of the products that Google has successfully launched include desktop search; Gmail; software to manage, edit, and send digital photos; and programs for creating, editing and posting documents. Google’s core business is the internet search engine. As a company, it has established several services which have been used by online users to get their work done. For instance, the Google groups is a service which enables the users to search newsgroups, while at the same time host mailing lists. The company launched Google video in 2006 which offers the users to search as well as view video content online. In addition, this offers television companies to cast their shows on CBS, NBA music and games. Essentially, videos which are offered through this media are protected by Google’s digital management system which monitors operations on the Google site. Google h as also utilized the satellite technology to come up with Google maps which has enabled users to locate their direction anywhere on earth. This service has been accompanied by ad on devices which enable a user to be able to know exactly what happens within a given location for instance, crime rates or specific locations such as gas stations. The Gmail service generates revenue through or by displaying advertisements. In summary, Google offers the following services, Froogle, Google answers, Google catalogues, Google groups, Google image search, Google labs, Google news, Google special searches, Google university search, Google web directory, Google web search and Google wireless.Advertising We will write a custom report sample on Google Company Analysis specifically for you for only $16.05 $11/page Learn More The current position Currently, Google is the search engine leader. Google has been ranked by bodies such as NPD to be the most effective search engin e. Among other search engines. Google approximately 150 million searches per day Inktomi approximately 80 million searches per day Alta Vista approximately 50 million searches per day Direct Hit approximately 20 million searches per day Fast approximately 12 million searches per day Galaxy approximately 100, 000 visitors per day Google has claimed that it has been able to attain its targets through utilizing a unique combination of software and hardware of advanced and superior technology. Currently Google plans to capture more users. This has been exhibited by ensuring that it has been able to penetrate other markets across the globe such as China. Essentially, Google indexes more than 60 languages on its pages. Google SWOT analysis A SWOT analysis is a technique which is used to establish the prospects and the potential threats of a company. In this case, SWOT analysis enables an organization to evaluate the strengths, weaknesses, opportunities and threats that it faces. T his enables the organization to be able to gain an understanding as to how it can place itself in the market. In the case of Google, the company has got the following strengths. First, the Google search engine is readily accessible in most places across the globe. The speed of the search engine gives it an edge in the industry against other search engines. In addition, it has been able to integrate several languages thus enabling users from diverse backgrounds to be able to use it. The strategy which the management has employed at the company has enabled the company to always come up with new projects which have gained market share with time. Some of the weaknesses which Google has faced include the inability for a user to distinguish between good content and content that may not be good. This implies that the company has faced a major challenge when it comes to verifying the credibility of information that it gets. This has predisposed some of the products and information found to be subject to manipulation by the users. In addition, despite the fact that the company has come up with many products many of them are not known by the users. Some of the opportunities which this company has include the fact that the technological boom has boosted the company’s ability to innovate.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Google’s ability to acquire other companies such as YOUTUBE has opened up more opportunities for it to explore. Furthermore, the company has a huge user base which enables it to get a market edge over other competitors. Lastly the threats which are faced by this company include the fact that it faces stiff competition from other search engines like Yahoo and Bing. Furthermore, it has not been able to fully penetrate in other market areas such as Russia and China. Other emerging threats include the emerging trends which the company has to contend with. Recent new items As a company which is in the information sector, Google has been working towards establishing links and coming up with new products and services to match the growing demand. From the 2011 financial review Google had outstanding revenue of $ 10.58 billion. The company has expanded its operations by opening new branches in other parts of the world in order to meet the rising demand on quality and innovative produc ts. As a consequence of opening up new markets, the company has increased its employee base. For instance, in Europe the employee base has grown up to 72 percent. Due to the company culture associated with Google, employees are required to commit 20 percent of their time in coming up with new products. As a consequence of this, the company has been able to come up with better versions of services such as enhanced ability to get products on the mobile, the ability to translate texts from one language to another and the ability to obtain scholarly articles for the scholars who find it necessary to use Google. Financial status As a company, Google’s financial status is healthy. This is based on the increased revenue ever since it was listed as a corporate company. It is worth noting that Google has grown financially due to the rising demand of quality internet services. This has bolstered its capacity to increase its revenue and come up with new services and products. The Google company incomes from 2002 to 2006 indicate a steady growth informs of a promising growth capacity. Annual Income Statement ($ in Millions) 2002 2003 2004 2005 2006 Sales $440 $1,466 $3,189 $6,139 $10,605 Cost Of Goods 132 626 1,458 2,572 4,225 Gross Profit $308 $840 $1,732 $3,567 $6,380 Selling Administrative Depr. Amort Expenses 122 498 612 1,460 2,830 Income After Depreciation Amortization $186 $342 $1,120 $2,107 $3,550 Non-Operating Income 0 4 -470 34 461 Interest Expense 2 0 0 0 0 Pretax Income $185 $347 $650 $2,142 $4,011 Income Taxes 85 241 251 676 934 Net Income $100 $106 $399 $1,465 $3,077 Depreciation Footnote Income Before Depreciation Amortization 215 398 2,401 2,401 4,122 Depreciation Amortization (Cash Flow) 29 55 148 294 572 Income After Depreciation Amortization $186 $342 $1,120 $2,107 $3,550 Earnings Per Share Data (EPS not in millions) Average Shares 0.00 0.00 272.78 291.87 309.55 Diluted EPS Befo re Non-Recurring Items 0.00 0.00 2.75 5.21 9.78 Diluted Net EPS 0.00 0.00 1.46 5.02 9.94 References Busby, M. (2003). Learn Google. Texas: Wordware Publishing, Inc. Duthel, H. (2008). Google Inc. Services Google Tools What is Google? New York: Lulu.com. Flamholtz, E., Yvinne, R. (2011). Corporate Culture:The Ultimate Strategic Asset. California: Stanford University Press. Stross, R. (2008). Planet Google:one companys audacious plan to organize everything we know. New York: Simon and Schuster.

Assignment On British Petroleum

Assignment On British Petroleum This Paper will concentrate on the organisation known as British oil typically referred to as British petroleum. This reason for this paper would be to examine and evaluate and analyse the present proper position of British petroleum inside the industry also once we proceed further we shall also consider the environment analysis, structural determinants from the concentration of your competition, structural analysis and competitive means of British petroleum, The entire paper continues to be split into three parts, simply one we consider the general analytical techniques like SWOT, PESTEL, suggested by M.E porter , latter simply two British petroleum is going to be analysed within the light of ansoff matrix and BCG matrix, and also the porters five forces, the ultimate part includes suggestions regarding the above mentioned analysis Introduction :- â€Å"BP is among the world’s leading worldwide gas and oil companies, supplying its clients with fuel for transportation, energ y for warmth and lightweight, retail services and petrochemicals items for everyday items† http://world wide web.british petroleum.com/sectiongenericarticle.do?categoryId=3&contentId=2006926 British oil well referred to as British petroleum is world’s major gas and oil company, it is among the the world third biggest company (source Wikipedia: http://en.wikipedia.org/wiki/British petroleum) it’s well know brand worldwide, as well as in business realm it’s much referred to as a corporation that has been positively taking part in vertical integration approach in each and every section of fuel industry, which includes excavation of oil and extraction and production refining distribution energy generation and buying and selling, lately British petroleum continues to be positively including in the introduction of alternative energy assets because it is thought through the finish of the century all of the mobile phone industry’s reserves of conservative f uel deposits will vanish, however British petroleum has its own operation going through in 80 different nations and created roughly 4 million barrels of oil, Bp’s biggest maket share is within u . s . states mind quarted in Houston, the organization continues to be alleged for that threat of environment and safety concern following a recent spill in gulf, British petroleum may be the first company to understand the the long run interest in energy is anticipated to improve by 50% with within the next 2 decades as well as on the British petroleum website it’s mentioned the 85% from the energy demands is going to be met through the non-renewable fuels Medicare Part A:- British petroleum SWOT ANALYSIS: Talents: BP’s History/brand:- British petroleum Among the mobile phone industry’s well know brand that has been operating in the industry forever from the 1800s but formally referred to as Anglo- Iranian oil company , its history itself dictates its stability w ith in the industry, it includes a strong holds within the u . s . states market among the biggest consumer of gas and oil on the planet also Bigger producer within the Gulf:- As British petroleum is has its own strong root hold within the American market the organization features its own refining market and distribution channels thus it features a unique and formidable infrastructure, with the network of their subsidiaries making rivals daunting

The importance of financial literacy among young adults Research Paper

The importance of financial literacy among young adults - Research Paper Example rogram during decision-making and feedback time; other stakeholders should be requested to give their input as experience can reveal many underlying factors. Finally, they should have mentors to guide them on dos and don’ts of successful application of financial literacy skills. According to Chan and Stevens (2003), financial literacy can be explained in two main ways including use of a person’s grasp of mathematical concepts, and understanding and use of financial terminologies. However, financial literacy is different from other forms of financial education by the fact that it is practice-oriented. For instance, a person may have all the information on sound financial management; but if this information is only in the form of the theoretical basis, then this person is illiterate on financial literacy terms. Therefore, for one to be considered financially competent, one must have a full understanding of all financial terminology and apply it in the appropriate context. Moreover, one should have the capacity to use the classroom learnt mathematical concepts at a practical level. The level of use of these two main components of financial literacy should be high, and the two must relate seamlessly to enhance the financial competence of an individual. T his means that a fine grasp of terms and financial ideas should be accompanied by direct or indirect application to one’s life in financial decisions; without application of learnt skills, a person remains financially incompetent regardless of how much one may know about personal finance (Hilgert, Hogarth and Beverly, 2003). Therefore, any syllabus on financial competence must include practical aspects like case studies, real-life examples, and mentorship. Studies have established that though all people need instructions on financial literacy, the levels differ with various factors, most of which are contributed by environmental exposure of a person to instances of financial competence application. This means